When Sara and I were asked to meet with the Ideal of Sweden team at Bluestone Lane Cafe in Venice last summer (2019), we were overwhelmingly excited about the possibility of designing our own collection of phone cases with them. Fast forward to now and the Montazami X Ideal collection is LIVE (click here)! SO. EXCITING. I want to walk you guys through what the process looked like, the set backs we faced, and the inspiration behind our collection.
CURRENT DEAL: 2 for 1 (4 for 2, 6 for 3 and so forth) and HANNAXIDEAL10 gives 10% on top of the sales! This code is valid until the 31st of August
A little back story– Sara and I both have worked with Ideal of Sweden over the years, doing simple blog and Instagram collaborations. We’ve always thought their phone cases were the prettiest. They always had the BEST marble and floral designs.
Pic from our first meeting, and an old collaboration post!
Sara and I have VERY similar taste (almost too similar… it gets annoying sometimes haha) so putting together a design inspiration board and presenting it to the team was one of our favorite parts of the process. They told us that they would mix our ideas / drawings / photos with their predicted style trends for the launch season, and we were on pins and needles waiting for the first round of mock ups. We had our first design meeting on Skype (since the team is based in Sweden) and that’s where the magic happened. We selected the strongest designs and made some tweaks on the colors, and after 1 or 2 back-and-forth revisions, we had our collection. JUST. LIKE. THAT. We were so happy and excited.
Did everything go as planned? Um, this will be a hard NO haha. We had the most amazing launch party and campaign photoshoot planned in Sweden. We were going to have a boat pick everybody up in Stockholm and take them to a brunch party an island in the Swedish archipelago, and there we would have a DJ, performers on roller skates (think Venice inspired), face painting, and the decor would be everything pastel to match the collection. Every last detail was planned out— even the cocktails would be inspired by the collection. Then COVID happened, and all of our plans went out the window.
As you guys know, everything during the beginning months of the COVID outbreak was uncertain. Production was behind, international travel was banned, and we had to start coming up with a plan B! We decided to make the launch online only, and change the photoshoot location to our parents’ backyard. Although we were bummed Sweden was cancelled, it honestly just made more sense given the theme of our collection…
Which brings me to our inspiration behind it all: SISTERHOOD! We wanted to celebrate sisterhood in every sense of the word. To us, having a sister is having someone who you stick to through thick and thin, and someone you can always count on. Sisters can be through family, or a friend that you consider like a sister 🙂
We are embracing the unique bond of sisterhood. Inspired by our most treasured childhood memories, the new collection blossoms like a kindred spirit and embraces endless summer days.
Check out our interview with Ideal of Sweden below 🙂
We hope you guys love it as much as we do 🙂 We’re so happy for your support… it means the world to us. Remember to use code HANNAXIDEAL10 at checkout for 10% off on top of the current sale!
Check out the full collection here!
MUAH xx
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